The Core Marketing Team

Core has brought together a formidable team of experienced experts, with in-depth knowledge of business planning and strategies, management, sales, marketing, finance, website development; search engine optimisation, social media, branding, design, copywriting, networking and mentoring - the team includes:

Daniel McLean – Web Development Specialist

Daniel has been involved with website design and website development since 2001 when he was a web designer for a division’s intranet website within the Governments Department for Education ( Within 2 years of further development of his skills and qualifications he was asked to join their Intranet Management Team. Whilst working for the government Daniel also started to build a portfolio of commercial clients and eventually left employed work to start his own business in 2007, which he continues today on a consultancy basis.

Daniel’s skill set includes HTML, CSS, HTML5, Javacript, JQuery, PHP and MYSQL. These skills enable the creation of feature rich websites ranging from simple websites with form validation and moving images to large scale ecommerce websites for selling items and managing inventories online. Daniel also has extensive experience of using Wordpress for people who wish to use that blogging system for websites.


Dennis Taylor – Social Media Specialist

Dennis heads up the social media marketing at Core. His background ranges from working on e-commerce sites, full digital marketing and over the last few years specialist social media services. He had lead on many client projects including UK wide retailers, specialist travel agencies and many independent small and medium sized enterprises. Dennis has a deep understanding of how social media works (in its myriad of forms) and how strategic campaigns can benefit most businesses. Starting with in-depth research of a market Dennis will then help clients set goals and strategies targeted to client-specific industries, building networks of ‘Likes’ and followers and managing a consistent programme of engaging and carefully crafted ‘posts’. He will then provide detailed analysis and reports on the progress and reach of campaigns.


Andrew Harlington – SEO & Marketing Specialist

Andrew originally qualified as a Mechanical & Electrical Engineer and started his first successful business Airflow, when he was just 26.  That built into a substantial group of companies with various industry leaders as customers, such as Sony, Fairline, Princess, Dyson and a number of major oil industry giants.  Andrew sold the company after 20 years when it had become a market leader trading both in the UK and Worldwide. He took his in-depth knowledge of business into helping other companies with their marketing, becoming a Fellow of the Institute of Sales & Marketing. He worked with companies in the business to business and, more latterly, business to consumer sectors.  For the last few years Andrew has been working on Website Development and Search Engine Optimisation. His determination and down-to-earth approach quickly builds confidence and a rapport with clients. He is able to bring a wide arsenal of marketing tools, traditional and digital, to any business or product with a refreshing ease that comes from great experience and an inbuilt desire for a challenge.


Alyson Cadd – Strategy, Design & Content Specialist

Originally qualified as a Designer and a member of the Chartered Society of Designers Alyson worked in the leisure sector for Thwaites Brewery, helping develop their portfolio of pubs, clubs and hotels.  She then progressed to take surveying qualifications and developed a property business whilst bringing up her daughter. Moving to Rossendale Alyson threw her energies into the Local Government Strategic Partnership, business networks, social enterprises and a business mentoring organisation. In 2007 she started Core as a business resource for small and medium sized businesses. This grew to become marketing and design centred, with an emphasis on result-focused strategies. Alyson has experience with a wide range of businesses, from small retailers and social enterprises to national membership organisations. She has an intuitive and creative mind, coupled with precise attention to detail, which results in some exciting ideas that add value, flair and fun (but with excellent grammar!) to any marketing strategy.

Add us to your team

and utilise ALL the appropriate means available to market your business.

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Really impressed from the professional approach at the initial meeting right through to the completion of my website, not to mention the page 1 local search engine listing within the first six weeks!!

Paul, Sheffield

Core have been invaluable in injecting some insightful and creative ideas into our marketing and that of our dairy clients, this has helped us add value to our services and open new doors.

Geoff Millard, Sales Director, Borsdane Wood Ltd

Latest News

October 24, 2012

Big changes in SEO

February 4, 2013

New Website Launch for Kay's Dairy


Get in touch with us

Whatever your marketing needs we can help. Please give us a call now on 01457 238544 or fill in the short form below. We welcome any questions you have and are happy to give free advice.